Durbin Amendment Updates – How has the Industry Responded?
The Federal Reserve made final rulings on the controversial Durbin Amendment back in June of 2011 that capped processing fees on debit and credit card transactions. The impacts of the amendment are now being seen and felt throughout the banks, merchants and even down to the consumers.
The Durbin Amendment fought to protect merchants and consumers; however, the amendment is actually protecting the banks, resulting in increased costs for merchants and consumers.
The intention of the reform was to regulate processing fees paid by merchants, but for some merchants, they have actually seen increases in their debit card transaction fees. Most notably was Redbox, a DVD rental vendor that only completes transactions through debit and credit, who had to increase their rentals 20%, from $1.00 to $1.20, in order to compensate for the added fees. Chief Executive Paul Davis was quoted saying that their price increase stems from operational costs, mainly debit-card interchange fees.
Concurrently, the banks now claim a decrease of collected money through processing fees, which has resulted in these banks ending debit card rewards programs and including fees on checking accounts, which ultimately costs the consumer more to partner with their bank.
The domino effect of the Durbin Amendment continues to roll along and unfortunately, the amendment continues to stir up questions and concern as consumers and banks go head-to-head. In November of 2011 consumers fought banks against the proposed monthly debit card fees and ultimately won; banks decided to not instate monthly fees for the use of debit cards.
Consumers, merchants and banks will continue to encounter the waves from the Durbin Amendment tsunami, working toward a reasonable solution. Only time will tell.
Future implications of the Durbin Amendment
April 1st, 2012 – Two-network minimum requirement for issuers goes into effect.
April 1st, 2013 – Two-network minimum requirement for prepaid debit and benefit cards goes into effect.
The requirement for issuers to partner with two networks creates a two-tier pricing system that some networks may have difficulty navigating. A network can no longer only partner with Visa, who has agreed to honor the cap exemptions. They must choose a second vendor, and there is no guarantee of protection.
The Durbin Amendment has created questions and concerns throughout the industry, with business owners wondering the impact the Amendment has on their business. Payment processing technology is key to businesses keeping up with the ever-changing industry. Let the experts at Element Payment Services make sure you are ahead of the curve, and help you better understand the Durbin Amendment and its potential impact, by contacting us today.
Infographic Provided By: http://www.nerdwallet.com/infographics/durbin-timeline




