As you may be aware, October 2015 marks a significant date in the world of payments. In the next step to further incentivize EMV adoption in the U.S., major card brands will officially shift liability for fraudulent EMV card-present transactions to favor merchants using EMV-enabled devices. To prepare for this shift, ISVs should prepare now to ensure their applications are EMV-ready. There are various methods to incorporate EMV into software applications, some simple and some greatly complex.
Traditional EMV certification is lengthy, complicated, and costly, as the software provider has to complete a direct EMV certification to each hardware manufacturers and processors they wish to support in their application. It is time consuming to certify to multiple U.S. processors and hardware manufacturers, and adding in the the EMV transaction protocol itself adds another layer of complexity for the ISV.
An alternative approach is to look for a solution that removes the complexity of traditional payments integration as a whole while offering a fast track to U.S. EMV enablement. A simplistic integration should offers ISVs a one-time “future proof” certification that enables a wide range of POS hardware devices, supports all transaction protocols (such as EMV), and connects to all authorization platforms. With a “future proof” integration any newly supported devices, transaction protocols, and authorization platforms automatically become available to the software provider and their customers – and best of all there is no additional development work.
The choice is yours; EMV is coming, are you ready?